| NewsLibrary.com maximizes the value of your current and archived content and extends the reach of your brand by providing greater public access to your publication’s articles. Featuring content from hundreds of sources, NewsLibrary.com—based on the largest, fastest-growing newspaper database in existence—complements archives hosted at your Website, because it enables your organization to increase revenue by leveraging content nationally and internationally. After conducting free, unlimited searches on topics of their choice, users from anywhere can immediately gain access to your publication’s relevant articles after being billed either per downloaded article or through a daily or weekly access pass.
A revenue-generating online archive program
NewsBank understands the many different types of researchers and the channels each use to do research. With NewsLibrary.com, subscribers can access your archives at your own Website as well as throughout the entire NewsLibrary.com network. This drives revenue from a different type of researcher who most likely would not go to a particular local newspaper Website for research. NewsBank also pays referral fees to any publisher linking to NewsLibrary.com from their local Websites. This service brings incremental revenue and increased exposure from users outside of your circulation area.
Low risk, high reward
Start-up costs related to getting your archives online are modest, because NewsBank Media Services is committed to gaining revenue through royalties rather than development fees. This not only frees your capital, but also encourages NewsBank to help its customers succeed. Moreover, NewsBank’s basic business model does not charge you monthly fees, so your online archives show a positive cash flow from day one.
Local branding, national marketing
The search and result pages are designed to fit the look and feel of your local site for a sense of seamless navigation. NewsBank Media Services also leverages a direct sales group to position your archives in schools and libraries nationwide. NewsBank’s Professional Account Access targets law firms, government branches and other businesses that typically need to search newspaper information. Additionally, the NewsLibrary.com network of Websites showcases your archives before a national and international consumer audience, extending your reach and generating revenue through customers who normally might not get exposure to your archives.
|
