| The NewsBank Publisher Referral Program (NPRP) enables publishers to drive online traffic and generate additional revenue by leveraging their Websites as points of access to the nation’s most comprehensive database of full-text newspapers. Visitors can search and purchase tens of millions of articles from more than 700 U.S. newspapers—over 275 of which are unavailable elsewhere—all at no cost to the publisher.
Transform your Website into a research center
The NPRP drives traffic to publishers’ Websites by transforming them into local “research centers,” where visitors can easily search sources nationwide. Each Website’s readership will have unparalleled access to current and archived content from around town and across the country. Additionally, NewsBank’s publishing partners receive a 20% referral fee for all sales of articles, reports and packages to consumers, as well as for leads generating annual subscriptions from corporations and government agencies. Thus, the NPRP enables publishers to immediately capitalize on not only their own content, but also that of other publishers.
NPRP success stories
Recent implementations of the NPRP have already proven successful for two of NewsBank’s diverse publishing partners:
- A major national newspaper chain, publisher of many top 25 U.S. titles, set up research centers based on its various newspaper archives and NewsBank’s . For the last two months, the NPRP generated an increase of 7% in gross sales of articles and reports, even without promoting the program.
- A New York state newspaper has heavily promoted its archives, both in print and online. It now generates 80% higher gross archive sales than comparably sized newspapers.
Implementation, marketing and advertising support
NewsBank provides a toolkit that simplifies NPRP set-up with easy instructions and related code for Web developers. The toolkit also includes a package of online and offline advertisements to drive traffic to your Website’s research center in several ways:
- Users who search a newspaper’s archive on a Website will be given the option to search “archived articles from hundreds of newspapers” at NewsLibrary.com.
- Users can click on Web-based advertisements on the homepage and elsewhere.
- Users can type the URL listed in a print advertisement and go directly to the Website.
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